NJSBDC at TCNJ Announces Spanish language small business online learning program during 2017 Small Business Week

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SMALL BUSINESS WEEK: NJEMPRESARIO.com Launches to Offer Latino-Owned Businesses Access to Crucial Start-Up Business Advice Via On-Demand Online Learning Platform
NJSBDC at TCNJ Announces Spanish language small business online learning program during 2017 Small Business Week


Ewing, NJ – NJ Small Business Development Center at The College of New Jersey (NJSBDC at TCNJ) has developed and launched a new online training tool exclusively for Spanish speaking entrepreneurs. NJEMPRESARIO.com  is designed to help start-up Latino/Spanish speaking entrepreneurs broaden their knowledge of business issues. The program, which includes five video and presentation-based modules, is entirely in Spanish and led by NJSBDC at TCNJ Assistant Director Lilian Mauro. In the training program Mauro, who leads the Latino Business Center at TCNJ for Mercer County based businesses, provides in-depth information in the series to help provide the basics steps to getting a business off of the ground in the right way that positions it for opportunities to succeed. NJEMPRESARIO.com is being offered FREE for a limited time to anyone who registers to watch the programs.

NJEMPRESARIO.com features the following modules in Spanish to help Latino-owned business owners:
1. Entrepreneurial Spirit – which covers innovation and how to make better decisions
2. Business Plan – learn the key elements of what to include in a plan including financial projections, an explanation of strategic planning and SWOT analysis, among others
3. Business Continuity – this includes planning for unexpected cases; preparing an emergency plan and the steps to follow to ensure the continuity of your business
4. Marketing Plan – learn what to consider in marketing as well as sales techniques, digital marketing and micro-moments in the path of the consumer until the purchase decision
5. Finance and Accounting – Learn the ins and outs of managing your business finances financial statements, balance sheet, income statement and cash flows

“The difference between success and failure in starting a business is getting the necessary information to make the right critical decisions,” says Mauro who pioneered njempresario.com. “We are pleased to make our vital step-by-step business start-up information available to Mercer County businesses and others everywhere for the very first time online in Spanish and most importantly on-demand so that entrepreneurs can conveniently access what they need to know before they launch their businesses.”

The NJSBDC at TCNJ (www.sbdcnj.com) consistently supports the Mercer County business community through business counseling, educational programs and events both in English and Spanish. NJSBDC@TCNJ is the one of only a few centers in New Jersey consistently offering a business-counseling program in Spanish for Latino owned businesses in Mercer County via its Latino Business Center Initiative. NJSBDC at TCNJ also holds networking events and LIVE workshops in Spanish throughout the year.

Mercer County area Latina business owner, Puebla Filmaciones, knows how important it is to seek help and is grateful for the support she has received from Mauro and her staff at NJSBDC at TCNJ, “I would recommend to people if you have an idea or want to open a business, take that risk and do it, but it is also very important always to ask for advice. For us the Small Business Development Center has helped us a lot in several aspects, it is very important because sometimes we stay silent and do not ask for help and then we are unable to generate new ideas. Getting advice you need is always important.”

For more information and to access the training program visit: http://njempresario.com/

You can also call NJSBDC at TCNJ office at 609-771-2947 and for information in Spanish call 609.771.2096. Spanish speaking start-up entrepreneurs may also complete this assessment form:

About NJ SBDC at The College of New Jersey
New Jersey Small Business Development Center – New Jersey at The College of NJ (NJSBDC at TCNJ) is an accredited member of the ASBDC-NJ, a network of 12 small business development centers throughout the State of New Jersey.

The NJSBDC at TCNJ provides free and confidential small business management counseling and low-cost comprehensive training workshops to assist the small business communities in greater Mercer County. Services are available in both English and Spanish.

For more information about counseling services and training visit http://sbdcnj.com.