PRINCETON, NJ – Princeton Partners, an integrated brand marketing agency (princetonpartners.com), has earned the Award of Distinction from the Communicator Awards in the General-Government Category for its website redesign of the New Jersey Department of Agriculture’s consumer portal, FindJerseyFresh.com. The Communicator Awards, presented by the Academy of Interactive & Visual Arts, is the leading international creative awards program honoring creative excellence for communication professionals. The website, launched last spring, serves as the hub for all things Jersey Fresh, directing consumers to farms and retailers that promote the brand, features unique recipe videos and other creative content.
The award-winning redesign of the FindJerseyFresh.com sets the tone for a new standard in official State of New Jersey consumer-branded websites. “We are honored that FindJerseyFresh.com rose above competition from around the world to be recognized with this award,” said New Jersey Secretary of Agriculture Douglas H. Fisher. “The Jersey Fresh marketing team had a clear vision for this site and Princeton Partners helped make this vision reality. I applaud the web design team at Princeton Partners and our staff, particularly Marketing Specialist Christine Fries, for their collaborative efforts and dedication to producing outstanding design and content to provide a best in class responsive website to help residents and visitors alike source and appreciate all that is Jersey Fresh.”
For nearly 35 years, the New Jersey Department of Agriculture has used the Jersey Fresh brand to help consumers identify the more than 100 different varieties of fruits, vegetables and herbs grown in the Garden State. The redesigned FindJerseyFresh.com offers consumers a closer look at Jersey Fresh by:
1. Offering an interactive and engaging online experience to encourage consumers to shop Jersey Fresh
2. Promoting Agritourism by increasing consumer awareness of farms, wineries, craft breweries and distilleries in New Jersey and making it simple to find ones near them
3. Providing an improved way for producers of New Jersey agricultural products to be showcased on pages such as “Faces of Jersey Fresh” and “Made with Jersey Fresh”, among others
4. Serving as the ‘go-to’ educational resource regarding how and where produce is grown in NJ
“We are proud to be recognized for our team’s commitment to developing and reimagining a Jersey Fresh branded website that effectively offers a high quality user friendly experience for anyone interested in agricultural offerings grown and/or sourced statewide,” said Jeff Chesebro, president of Princeton Partners. “This recognition validates the hard work and dedication of our team who consistently deliver creative, visually stunning and compelling communications for our clients every day.”
To learn more about Princeton Partners suite of brand marketing services, visit https://princetonpartners.com/.
About Princeton Partners
Founded in 1965, Princeton Partners (princetonpartners.com) is an award-winning integrated brand marketing agency that builds, strengthens and advances brands so they succeed not just today, but over time. The firm combines the strategic thinking, creative ability and media efficiencies of a large agency with the speed, flexibility and personal attention of a small one. We form a strong relationship between each of our clients in order to discover what’s great about their organization or product and we make sure everyone else knows it too. To be truly effective, we design experiences – using the latest advances in technology and communications – that make a connection at an emotional level, driving the behavior to effect change and deliver a real impact.
We have a unique process to unearthing client insights and defining industry opportunities that is collaborative, thorough and highly successful. Whether you need a traditional advertising agency, branding agency, digital marketing agency, or social media management agency, we leverage our strategic and integrated approach to develop relevant and resonant messaging platforms that advances and enhances our clients’ competitive performance.
About The Communicator Awards
The Communicator Awards (www.communicatorawards.com) is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world.
Shakira Brown for Princeton Partners