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CMA Welcomes HR, Recruiting Manager

Julie Morgan Focuses on Attracting Top Talent to Sustain Growth

PRINCETON JUNCTION, N.J. – May 19, 2016 –Creative Marketing Alliance (CMA), a full-service, award-winning marketing firm located in Princeton Junction, welcomes Julie Morgan, as its new manager of human resources and recruiting.

As part of the executive team at CMA, Morgan leads the company’s talent acquisition, salary and benefits administration, training and development, performance management, employee relations and compliance monitoring.

“With her years of human resource experience, Julie will be a tremendous asset to CMA as we continue to grow and develop our talent,” said Jeffrey Barnhart, CEO and president of CMA. “In the short time she has been with us, she has recommended great ideas and changes, including increasing vacation time, enhancing benefits and compensation, developing employee education programs and establishing monthly recognition events.”

“I have learned in my many years that work should not define who you are, rather who you are should add value to your work,” Morgan said. “I am working on creating an environment that is transparent with open communications and continued improvements. The result is everything we do drives the business from good to great and from great to fantastic.”

Prior to CMA, Julie worked as a consultant for Hesstech LLC in Cranbury, New Jersey. She provided human resources and office management support. As a strategic planner, she developed client outreach, recruited employees, scheduled and coordinated daily operations.

Morgan spent the bulk of her career at North American Electric Reliability Corporation in Princeton, were she became the director of human resources after beginning with the company in an administrative role. As human resources manager, Morgan created and established the company’s first human resources department from the ground floor.

Morgan has earned her American Management Association Human Resources certification and the Society of Human Resources Management (SHRM) Professional Human Resources (PHR) certification. These achievements led her to assisting in the evolution of a 20-person organization into a business with more than 100 employees within three years of unprecedented growth.

“CMA is looking to continue on its current growth path and expand our staff,” said Barnhart. “Julie is very experienced in helping companies to achieve this goal and we are going to leverage that talent. One catalyst for CMA’s growth is our recent recognition as 2016 Outstanding Small Business of the Year by the MIDJersey Chamber of Commerce.”

Morgan is also a certified scuba diver, quilter, sailor, golfer and cyclist who has one son.

For more information about Creative Marketing Alliance, visit GoToCMA.com.


About Creative Marketing Alliance

Creative Marketing Alliance (CMA) is a responsive, full-service marketing firm that delivers award-winning campaigns, recommendations and return-on-investment (ROI). CMA builds brands from a client-side, value-based perspective. It successfully launches and manages integrated marketing programs using Marketecture™, a strategic analysis process that helps clients understand how their company can be best positioned. Based in Princeton Junction, N.J., for more than 29 years, CMA provides innovative solutions in the areas of traditional design, interactive design, content creation, public relations and strategic marketing with an in-house studio for advertising and creative design. For more information, please visit GoToCMA.com, call 609-297-2235 or email us at [email protected].